It’s a nightmare scenario for any movie studio: making major changes to a film after production has already begun. When those major changes involve special effects, costs can add up very quickly. That was the situation Paramount Pictures found itself in this spring when worldwide reception to its Sonic the Hedgehog movie trailer was unanimously negative.
The cause of the poor reception was entirely related to the horrible design of the titular character. Sonic just didn’t look right and audiences weren’t having it. In one of the best PR moves in history, director Jeff Fowler announced the character would be redesigned and the movie’s release date would be delayed.
Since then, a new trailer has been released with a highly improved design of the blue bur. But how much did the hedgehog’s makeover cost?
Well, early estimates were as high as $35 million for the redesign. That’s a lot of golden rings. However, those numbers were quickly debunked by industry insiders.
According to IndieWire, a source close to the Sonic the Hedgehog production estimates the character redesign cost Paramount somewhere in the neighborhood of $5 million. While still not cheap, that’s still much less than it could have been.
The primary reason for the relatively low cost is because most of the visual effects weren’t completed at the time the original trailer with the ugly Sonic dropped back in April. In fact, the scenes from that trailer were essentially the only finished parts featuring Sonic. So basically, Paramount just had to pay to redo those scenes.
That’s not too bad. Although if it were up to co-star Jim Carrey, Sonic never would have been redesigned in the first place.
The movie is due to release on February 14, 2020.