Rapper and religious leader Kanye West, sometimes referred to simply as Ye, just dropped his first political ad of the 2020 presidential election.
He announced his intention to run for president this summer, and even received some surprise endorsements from high profile figures such as Elon Musk and Mark Cuban, but seemingly missed the deadline to get his name on the ballot in many states. That’s not stopping him from still running though, as he makes his case to the American public in his stylish ad wherein he urges voters to write his name in.
This isn’t the first time he’s encouraged the write-in option on potential voters. He previously floated the suggestion on Twitter.
West also emphasized traditional family values in his ad, often referencing God and evoking America’s religious history.
“We will build a stronger country by building stronger families. Families are the building blocks of society, of a nation. By turning to faith, we will be the kind of nation, the kind of people God intends us to be,” he said.
“Through prayer, faith can be restored.” he went on to say in the ad. “We as a people are called to a greater purpose than ourselves. We are not only a beacon to the world, but we should be servants to each other, to encourage each other, to help each other, to lift up each other — our fellow Americans, that we may all prosper together.”
While it may seem like a last-ditch effort, West has taken his campaign seriously enough to spend $6 million on it. An effort that President Trump suggested could be a “trial run” for 2024.
Check out the ad below: